Faster Food

McDonald’s is available for delivery on DoorDash, and also on DoorDash’s two main competitor apps. We needed to ensure Canadians chose DoorDash over its competitors when craving McDonald's.

When a craving hits, fast food can’t get here fast enough. When craving your favourite fast food, you want it fresh and fast. Any delay, especially with delivery, impacts quality and freshness. Cold fries? Yuck. Cold burger? No thanks.

To illustrate that McDonald’s favourite craveworthy items were just a click away, we elongated the ingredients of McDonald’s beloved sandwiches (Big Mac and Egg McMuffin with Ham) to create the effect that they’re DoorDash orders moving at light speed. Placements were in high-traffic, fast-paced areas of Toronto: Union Station and Yonge-Dundas Square, demonstrating that as speedy as you are, DoorDash is speedier.