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Clients deserve better.
So, we’re stripping things back.
Way back.
Welcome to No Fixed Address. To keep pace with the realities of business today, we are challenging every aspect of the agency model and stripping away what’s not needed – fancy offices, over process, 9-5 hours, silos and holding company pressures. We invest in what really matters – talented people solving your business problems.
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OUR CORE
X No Fixed Solutions
X No Fixed Approach
X No Fixed Compensation
X No Fixed Space
No Fixed Solutions
The best ideas come from an open mindset with no preconceived notions, allowing us to focus on the challenge at hand, and nothing else. Our deep and diverse team of multifaceted thinkers isn’t bound by any communication channel, output, or format.
No Fixed Approach
We don’t have a canned model. We create purpose built solutions and teams for each unique problem. No two clients are the same, nor is our approach to their business.
No Fixed Compensation

The right compensation model lets clients pay for what they need and see value in what we do. So, we work with clients to define a compensation structure that suits their unique needs.
No Fixed Space
From our collaboration hub at East Room to wherever our clients need us most, we are open to the most efficient ways to think in the modern age. We want our people to work where, how and when they’re most productive.
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OUR TEAM
NFA is a collective of strategic, fluid, and multifaceted thinkers all working towards one common goal — finding the best solutions.
Founder
An entrepreneur at heart, Serge has spent his entire career starting, leading and scaling global agencies. During his 12 year tenure at Y&R he rose to run both the Canadian and German operations. As CEO of Publicis Canada for 10 years, he grew it from a 35 person agency to one of Canada's largest networks with over 400 employees. Most recently, as owner of DS+P, Serge once again exponentially grew the agency before embarking on starting No Fixed Address to meet the changing demands of our industry.
Founder
Dave spent his formative years building, launching and transforming some of the top agencies in Canada. He joined Publicis in early 2000, where he spent 11 years rising through the ranks including launching Publicis Modem in 2007, a digital agency that grew to a team of over 120 experts. In early 2011, as President of Proximity/BBDO Canada, Dave honed his hybrid skills and built bridges between digital, traditional, and CRM. In late 2013, he joined Cossette, one of Canada's largest independent agencies, as President of English Canada, with the mandate to transform its creative and digital acumen.
Creative Director
Dhaval has spent the last 13 years harnessing the power of creativity to solve business problems at agencies like Y&R, Dentsu, John St. and Cossette. He has always been a slave to the idea – not the medium. This belief has led to award-winning and result driven work that’s been featured in Time Magazine, Wall Street Journal, Ted Conference, Mashable, Fast Company, The Huffington Post, CBC, and CNN, just to name a few.
Insights Lead
Rachel Lai is a Planner, Coach, and Trainer for some of the world's leading global brands. Rachel started her career as a Strategic Planner working at top agencies such as BBDO, Leo Burnett, and Publicis. Having trained and worked as a theatre actress, Rachel's passion is helping clients and individuals identify their purpose and shape their stories through insight.
Strategy Lead
Sabrina is a true hybrid, working both client and agency side as a business and strategy leader. On the client side, she built and transformed marketing teams. On the agency side, Sabrina led strategic planning and client relationships for global brands across a wide variety of categories at Digital Cement and BBDO/ Proximity. Most recently Sabrina was SVP Strategic Planning, Co-GM of Citizen Relations, one of the top PR agencies in the country.
Transformation Lead
Most recently the GM of Publicis Nurun and Modem, Jenna has spent more than 15 years enabling business and digital transformation of the world’s top companies by leading high profile projects in a complex systems and integration environment. A true problem solver, she provides strategic partnership to senior clients with her deep understanding in technology, user experience and digital strategy. Passionate, curious, and tenacious, Jenna strives to deliver nothing less than the best for her clients, each and every time.
Creative Director
Shawn has been honing his skills as a strategic and creative thinker for the past 16 years. Guided by a belief that great ideas will always be the true currency, he has had the opportunity to do breakthrough work on some of the biggest brands in Canada, at many of the top agencies in Canada like McCann, Cossette, BBDO and TAXI. At the end of a long day, Shawn can be found at the pub.
Client & Integration Lead
Rebecca straddles digital strategy and account management. She has spent over a decade solving problems and delivering for her clients, while having a ton of fun doing it. She began her career at Publicis and went on to broaden her experience at Cossette, Proximity and Sandbox, leading complex brands with multiple stakeholders. She is a swiss army knife of communications, having developed cross-disciplinary experience in mass, digital, CRM, planning and promotions across a wide range of categories.
Design Lead
An Art Director and Designer by trade, most recently at TBWA/Juniper Park, Randy has spent a decade producing breakthrough work for great clients and great people. From launching local brands to crafting global campaigns, he’s always been hooked on creating ‘stuff’ that inspires and entertains. After all this time, that’s still what he likes best – problem solving by making ‘cool stuff’.
Account Executive
Having previously worked client-side internationally across retail and publishing Camille brings a unique skill set to the account services team. Graduating with a Bachelor of Design, Camille is able to translate dynamic creative ideas into actionable work. Camille has both rich educational and relevant practical experience in CRM, digital, earned media, social and merchandising.
Account Supervisor
Gillian is an energetic and hardworking force in account management. She started her career at Sandbox in social media management and evolved into an account management role. She has worked on clients across multiple industries including not for profit, finance, natural resources, technology and more. On these, she has experience supporting and spearheading multi-media campaigns.
Technology and Innovation
With a robust technical background along with smart problem-solving abilities, Craig brings his creativity and ingenuity to solutions that are crafted to meet his clients needs.
In 2017, Craig started a new phase of his career by joining NFA to use his technical skills and innovative ideas in the world of creative and digital advertising. Craig bridges the world of marketing strategy with the world of technical innovation across multiple digital channels.
Art Director
Willing to try his hand at all things creative, Joey has developed into a well rounded artistic force to be reckoned with. From freelance illustration, traditional and digital artwork, to creating his own clothing company, nothing is outside the imagination of this 'artistic chameleon'. With an inventive and 'outside the box' style of thinking, Joey is able to bring creative solutions to the most 'inside the box' concepts, helping to elevate and expand the reach of each message.
Copywriter
Andrew started his career in radio broadcasting and transitioned to advertising in 2013 with a focus on copywriting at Humber College’s Creative Advertising program. Andrew’s training at Humber and The Second City, along with his experience in radio has helped him evolve as a writer and creative thinker. He’s no stranger to multi-media campaigns and is passionate about big ideas and the challenge to execute them the best way possible.
Art Director
Daniela is an ambitious and passionate art director. She is a product of Humber College’s Creative Advertising program where she honed her skills as a creative thinker and problem solver. Her evolution into an art director and designer has made her a go-to when it comes to big projects. She loves Studio Ghibli films and probably gets a little too excited when another person brings it up.
Copywriter
New to the industry, Brian is a fresh face, but it’s only when he shaves. With a degree in one hand and post graduate diploma in the other, Brian finds his hands constantly full. With his upbeat personality and relationship with stubbornness, Brian hopes to change the world one day at a time, just maybe tomorrow.
Head of Operations
Linda started her relationship with Dave seven years ago at Publicis, and has since followed him from Proximity to Cossette and now NFA; the second longest relationship she has ever had ;)
She began her career as his Executive Assistant, and her role has since morphed into Office Management and HR and filling in wherever there is a need.  
Serge Rancourt /
Dave Lafond /
Dhaval Bhatt /
Rachel Lai /
Sabrina Kandasamy /
Jenna Yim /
Shawn James /
Rebecca Ho /
Randy De Melo /
Camille Blais /
Gillian Craig /
Craig MacKenzie /
Joseph Nadolny /
Andrew Rizzi /
Daniela Angelucci /
Brian Morrison /
Linda Colozza
OUR TEAM
Serge Rancourt
Founder
An entrepreneur at heart, Serge has spent his entire career starting, leading and scaling global agencies. During his 12 year tenure at Y&R he rose to run both the Canadian and German operations. As CEO of Publicis Canada for 10 years, he grew it from a 35 person agency to one of Canada's largest networks with over 400 employees. Most recently, as owner of DS+P, Serge once again exponentially grew the agency before embarking on starting No Fixed Address to meet the changing demands of our industry.
Dave Lafond
Founder
Dave spent his formative years building, launching and transforming some of the top agencies in Canada. He joined Publicis in early 2000, where he spent 11 years rising through the ranks including launching Publicis Modem in 2007, a digital agency that grew to a team of over 120 experts. In early 2011, as President of Proximity/BBDO Canada, Dave honed his hybrid skills and built bridges between digital, traditional, and CRM. In late 2013, he joined Cossette, one of Canada's largest independent agencies, as President of English Canada, with the mandate to transform its creative and digital acumen.
Dhaval Bhatt
Creative Director
Dhaval has spent the last 13 years harnessing the power of creativity to solve business problems at agencies like Y&R, Dentsu, John St. and Cossette. He has always been a slave to the idea – not the medium. This belief has led to award-winning and result driven work that’s been featured in Time Magazine, Wall Street Journal, Ted Conference, Mashable, Fast Company, The Huffington Post, CBC, and CNN, just to name a few.
Rachel Lai
Insights Lead
Rachel Lai is a Planner, Coach, and Trainer for some of the world's leading global brands. Rachel started her career as a Strategic Planner working at top agencies such as BBDO, Leo Burnett, and Publicis. Having trained and worked as a theatre actress, Rachel's passion is helping clients and individuals identify their purpose and shape their stories through insight.
Sabrina Kandasamy
Strategy Lead
Sabrina is a true hybrid, working both client and agency side as a business and strategy leader. On the client side, she built and transformed marketing teams. On the agency side, Sabrina led strategic planning and client relationships for global brands across a wide variety of categories at Digital Cement and BBDO/ Proximity. Most recently Sabrina was SVP Strategic Planning, Co-GM of Citizen R
Jenna Yim
Transformation Lead
Most recently the GM of Publicis Nurun and Modem, Jenna has spent more than 15 years enabling business and digital transformation of the world’s top companies by leading high profile projects in a complex systems and integration environment. A true problem solver, she provides strategic partnership to senior clients with her deep understanding in technology, user experience and digital strategy. Passionate, curious, and tenacious, Jenna strives to deliver nothing less than the best for her clients, each and every time
Shawn James
Creative Director
Shawn has been honing his skills as a strategic and creative thinker for the past 16 years. Guided by a belief that great ideas will always be the true currency, he has had the opportunity to do breakthrough work on some of the biggest brands in Canada, at many of the top agencies in Canada like McCann, Cossette, BBDO and TAXI. At the end of a long day, Shawn can be found at the pub.
Rebecca Ho
Client & Integration Lead
Rebecca straddles digital strategy and account management. She has spent over a decade solving problems and delivering for her clients, while having a ton of fun doing it. She began her career at Publicis and went on to broaden her experience at Cossette, Proximity and Sandbox, leading complex brands with multiple stakeholders. She is a swiss army knife of communications, having developed cross-disciplinary experience in mass, digital, CRM, planning and promotions across a wide range of categories.
Randy De Melo
Design Lead
An Art Director and Designer by trade, most recently at TBWA/Juniper Park, Randy has spent a decade producing breakthrough work for great clients and great people. From launching local brands to crafting global campaigns, he’s always been hooked on creating ‘stuff’ that inspires and entertains. After all this time, that’s still what he likes best – problem solving by making ‘cool stuff’.
Camille Blais
Account Executive
Having previously worked client-side internationally across retail and publishing Camille brings a unique skill set to the account services team. Graduating with a Bachelor of Design, Camille is able to translate dynamic creative ideas into actionable work. Camille has both rich educational and relevant practical experience in CRM, digital, earned media, social and merchandising.
Gillian Craig
Account Supervisor
Gillian is an energetic and hardworking force in account management. She started her career at Sandbox in social media management and evolved into an account management role. She has worked on clients across multiple industries including not for profit, finance, natural resources, technology and more. On these, she has experience supporting and spearheading multi-media campaigns.
Craig MacKenzie
Technology and Innovation
With a robust technical background along with smart problem-solving abilities, Craig brings his creativity and ingenuity to solutions that are crafted to meet his clients needs.
In 2017, Craig started a new phase of his career by joining NFA to use his technical skills and innovative ideas in the world of creative and digital advertising. Craig bridges the world of marketing strategy with the world of technical innovation across multiple digital channels.
Joseph Nadolny
Art Director
Willing to try his hand at all things creative, Joey has developed into a well rounded artistic force to be reckoned with. From freelance illustration, traditional and digital artwork, to creating his own clothing company, nothing is outside the imagination of this 'artistic chameleon'. With an inventive and 'outside the box' style of thinking, Joey is able to bring creative solutions to the most 'inside the box' concepts, helping to elevate and expand the reach of each message.
Andrew Rizzi
Copywriter
Andrew started his career in radio broadcasting and transitioned to advertising in 2013 with a focus on copywriting at Humber College’s Creative Advertising program. Andrew’s training at Humber and The Second City, along with his experience in radio has helped him evolve as a writer and creative thinker. He’s no stranger to multi-media campaigns and is passionate about big ideas and the challenge to execute them the best way possible.
Daniela Angelucci
Art Director
Daniela is an ambitious and passionate art director. She is a product of Humber College’s Creative Advertising program where she honed her skills as a creative thinker and problem solver. Her evolution into an art director and designer has made her a go-to when it comes to big projects. She loves Studio Ghibli films and probably gets a little too excited when another person brings it up.
Brian Morrison
Copywriter
New to the industry, Brian is a fresh face, but it’s only when he shaves. With a degree in one hand and post graduate diploma in the other, Brian finds his hands constantly full. With his upbeat personality and relationship with stubbornness, Brian hopes to change the world one day at a time, just maybe tomorrow.
Linda Colozza
Head of Operations
Linda started her relationship with Dave seven years ago at Publicis, and has since followed him from Proximity to Cossette and now NFA; the second longest relationship she has ever had ;)
She began her career as his Executive Assistant, and her role has since morphed into Office Management and HR and filling in wherever there is a need.  
OUR WORK
OUR CLIENTS
Strategy

Happy Father's Day from a galaxy far, far away...

NFA teamed up with Disney and Star Wars to create a touching tribute to Dad's across the Galaxy.

One Show

NFA Takes Home 3 Wins at The One Show 2017

The Mixtape Of You campaign takes home two merits and one pencil at the New York awards.

The New Yorker

Don't Get Sextorted, Send A Naked Mole Rat Instead

The Canadian Centre for Child Protection turns to No Fixed Address to help raise awareness amongst teenage boys.

One Show

3 One Show finalists and 1 shortlist for NFA

Finals results coming May 12th

Strategy

JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR

Strategy

Welcome to the sharing economy of advertising

KBS Canada head Nick Dean reflects on talent in the agency world and what's ahead for 2017.

Marketing

Questrade comes back to TV with tough questions

First television campaign in four years puts pressure on the middlemen

Marketing

No Fixed Address is a looser, leaner kind of agency

Serge Rancourt and Dave Lafond explore new ways to build a creative agency

General Inquiries & Careers
Our Space

Learn more about our space at Eastroom.ca